We are RIX and appreciate your interest and support.

RIX’s story begins with the realization that those who use night vision products face unique challenges. Friends, family, and hunting companions all struggle to purchase the best equipment. Complex technical specifications, highly homogenous products, and exorbitant prices are all obstacles to making a choice. And even when you purchase a product, you find very little support and are left feeling lost when trying to master its use.

We firmly believe that technology should make life more convenient and enjoyable. So, we established RIX Optics where “RIX” stands for our mission.

R: Redefine.
We won’t accept the status quo. So, we will optimize existing night vision products by enhancing performance and durability. And all the while we will deliver high-quality products at an affordable price. We believe every investment you make should be truly worthwhile.
I: Innovate.
We are not followers; we are innovators. We are dedicated to breaking free from the confines of product homogeneity and continuously introducing innovative products. We aim to bring you a fresh and more user-friendly visual experience, allowing you to discover the beauty of the night with unprecedented technology and enjoyment.
X: Experience.
We are committed to our customers and promise them a consistently excellent experience. From pre-purchase consultations to the buying process to post-purchase support, you will be well-supported throughout your journey with us. RIX understands that it is the customer experience that gives a brand value, not just the products.