Dealer Open House Event in Holland, Texas Draws Enthusiastic Crowd

RIX rep Ryan with a group at Feral Texas Outdoor Open House.

Holland, Texas - [February 27, 2024]

HOLLAND, TEXAS - [February 27, 2024] - The quaint town of Holland, Texas, came alive last weekend as Feral Texas Outdoors, one of the leading dealers of RIX Optics, hosted an open house event that left attendees buzzing with excitement. Held at 301 S Franklin St, the event attracted locals and visitors alike who were eager to experience an evening filled with entertainment, food, and community spirit.

The highlight of the evening was a live performance by a talented local band, which kicked off at 6 pm. The energetic tunes had attendees dancing and tapping their feet as they enjoyed the vibrant atmosphere.

In addition to the live entertainment, the open house featured a variety of food trucks offering delicious fare to satisfy every craving. From southern-styled tacos with a Hispanic twang to mouthwatering kettle corn, there was something for everyone to enjoy.

Round table at Feral Texas Outdoor Open House Event

Throughout the evening, guests had the opportunity to explore Feral Texas Outdoors’ impressive selection of thermal optics, specifically RIX Optics. Knowledgeable staff members were on hand to answer questions and provide demonstrations, helping attendees discover the latest innovations happening at RIX Optics.

"We were thrilled to see such a fantastic turnout for our open house event," said Jason Price, Owner of Feral Texas Outdoors. "It was wonderful to welcome members of the community and showcase all that Feral Texas has to offer. Events like these allow us to connect with our customers in a meaningful way."

The success of the open house event underscores Feral Texas Outdoors’ commitment to providing exceptional products and service to customers in the Holland area and beyond. With a focus on innovation, quality, and customer satisfaction, Feral Texas remains a trusted partner for all thermal optic needs. For more information about Feral Texas Outdoors and its range of thermals, visit

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About RIX Optics

RIX Optics is a Texas-based manufacturer of thermal and night vision optics. Our name is an acronym for Redefine, Innovate, and Experience. At RIX, we redefine hunting by pushing past the limitations of the night; we innovate our products by listening to public opinion; we are an experienced group of hunters and engineers constantly and diligently working to provide the best scopes in the industry. To learn more about our company and its vision, please visit us at